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Nadine Senior
Vanity
Sajida Asif
Print Price: £44.18
Original Price: £690.00
This art work has been created to advance and fund scientists to accelerate solutions to the problems with fast fashion and mitigate the negative impacts on our ecosystems.
The fashion industry is responsible for 8-10% of global emissions – and British shoppers buy more clothes than any others in Europe.
What is fast fashion?
The term describes the quick turnover of fashion trends and the move towards cheap, mass-produced clothing – with new lines constantly released.
Wardrobes are “overflowing with clothes”, argues fast fashion campaigner Elizabeth Cline. Oxfam research suggests the average Briton has 57 unworn items.
What’s the environmental impact of fast fashion?
Producing clothes uses a lot of natural resources and creates greenhouse gas emissions which are responsible for climate change.
Overall, the fashion industry is responsible for 8-10% of global emissions, according to the UN – more than the aviation and shipping combined.
And global clothes sales could increase by up to 65% by 2030, the World Bank suggests.
Most of fashion’s environmental impact comes from the use of raw materials:
- cotton for the fashion industry uses about 2.5% of the world’s farmland
- synthetic materials like polyester require an estimated 342 million barrels of oil every year
- clothes production processes such as dying requires 43 million tonnes of chemicals a year
The industry also uses a lot of water. Imagine those small half litre bottles we drink. Well, to manufacture a single t shirt requires 2,700 litres of water – that’s 5,400 bottles. To manufacture a single pair of jeans requires 10,000 litres of water – that’s 20,000 bottles. To manufacture a single pair of cotton socks require 600 litres of water – that’s 1,200 bottles of water.
Who buys fast fashion?
UK shoppers buy more clothes per person than those in any other country in Europe, according to MPs.
Young people top that list. A recent survey by environmental charity Hubbub found that more than two-fifths of 16 to 24-year-olds buy clothes online at least once a week, compared to 13% on average for other age groups.
Several firms have launched “eco” collections which use organic and recycled materials, including H&M Conscious, Adidas x Parley and Zara Join Life.
But critics argue such collections don’t solve the biggest problem – overconsumption.
We welcome proposed solutions that tackle this sector in multiple areas including manufacturing, supply chain and recycling.
Additional information
| Category | Fast Fashion |
|---|---|
| Original size | |
| Print Size | 30.5 x 40.6cm |
| Material | Mixed media (Acrylic and outliner) on repurposed canvas |
| Medium | Mixed media |
| Rarity | Unique |
| Signature | Signed in bottom corner of painting |
Sajida is a Birmingham based Artist working in Moseley. After graduating with a Master’s degree in Fine Art, Sajida held exhibitions of her work both locally and abroad, with previous exhibitions held in Amsterdam, Walsall New Art Gallery, a six week solo exhibition in Winterbourne Coach House Gallery, Birmingham and other West Midlands and Birmingham based galleries such as Direct Art Action, The Art Yard and Moseley Exchange.
Sajida has carried out lots of commissioned projects with schools and other organisations. These projects have involved murals, fabric hangings, painted public benches and an outdoor public piece as part of Stechford Art Trail in Birmingham.
Sajida has also been commissioned to create tapestries for Birmingham’s Soho House Museum and 10 public pieces for the Environment Agency on flood defense walls. Sajida’s recent exhibitions include Sotheby’s London, Hove Museum in Brighton and Glasgow’s Project Ability too where her montage work was displayed. Sajida often works with the theme of nature, landscape, heritage and more recently climate change with a collection of mosaics created. Her work is often filled with colour and aspects of culture.
Sajida has worked with many different mediums and art forms including acrylics, mosaic, montage and mixed media carrying out regular community art workshops.
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