Mass fashion
Sofia Afonso
Fall of Fame
Basmah Omar
Print Price: £63.74
Original Price: £1,100.00
This art piece is created for advancing and funding solutions for the huge problems we face with fast Fashion and mitigate the negative effects it creates to our ecosystems.
The fashion industry is responsible for 8-10% of global emissions – and British shoppers buy more clothes than any others in Europe.
What is fast fashion?
The term describes the quick turnover of fashion trends and the move towards cheap, mass-produced clothing – with new lines constantly released.
Wardrobes are “overflowing with clothes”, argues fast fashion campaigner Elizabeth Cline. Oxfam research suggests the average Briton has 57 unworn items.
What’s the environmental impact of fast fashion?
Producing clothes uses a lot of natural resources and creates greenhouse gas emissions which are responsible for climate change.
Overall, the fashion industry is responsible for 8-10% of global emissions, according to the UN – more than the aviation and shipping combined.
And global clothes sales could increase by up to 65% by 2030, the World Bank suggests.
Most of fashion’s environmental impact comes from the use of raw materials:
- cotton for the fashion industry uses about 2.5% of the world’s farmland
- synthetic materials like polyester require an estimated 342 million barrels of oil every year
- clothes production processes such as dying requires 43 million tonnes of chemicals a year
The industry also uses a lot of water. Imagine those small half litre bottles we drink. Well, to manufacture a single t shirt requires 2,700 litres of water – that’s 5,400 bottles. To manufacture a single pair of jeans requires 10,000 litres of water – that’s 20,000 bottles. To manufacture a single pair of cotton socks require 600 litres of water – that’s 1,200 bottles of water.
Who buys fast fashion?
UK shoppers buy more clothes per person than those in any other country in Europe, according to MPs.
Young people top that list. A recent survey by environmental charity Hubbub found that more than two-fifths of 16 to 24-year-olds buy clothes online at least once a week, compared to 13% on average for other age groups.
Several firms have launched “eco” collections which use organic and recycled materials, including H&M Conscious, Adidas x Parley and Zara Join Life.
But critics argue such collections don’t solve the biggest problem – overconsumption.
We welcome proposed solutions that tackle this sector in multiple areas including manufacturing, supply chain and recycling.
Additional information
| Category | Fast Fashion |
|---|---|
| Original size | |
| Print Size | 40.6 x 50.8cm |
| Medium | Painting |
| Material | Acrylic paint, gold ink on stretched/framed canvas |
| Rarity | Unique |
| Signature | Signed in bottom corner of painting |
Basmah carves her path as a painter with focus on Arabic calligraphy in the heart of England, Birmingham. She is a self-taught Arabic calligraphist and fine artist and have had the joy of collaborating with charities which have auctioned at charitable events.
Her art explores the seamless and timeless beauty of Arabic calligraphy, adding her own twist to each piece.
When she’s not with her easel and paints, you’ll find her on hiking nature parks or studying Biology, since she is a true Renaissance soul.
Other works by Basmah Omar
Other works for Fast Fashion category
Festival
Andrada Anastasia
Step right
Nadine Senior
Water Shoes
Parisa Bahri
Beyond fire and ice
Nadine Senior
Fast in Fast-Fashion
Sofia Afonso