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Big fashion

Sofia Afonso

Print Price: £60.00
Original Price: £770.00

This art piece is created for advancing and funding solutions for the huge problems we face with fast Fashion and mitigate the negative effects it creates to our ecosystems.

 

The fashion industry is responsible for 8-10% of global emissions – and British shoppers buy more clothes than any others in Europe.

What is fast fashion?

The term describes the quick turnover of fashion trends and the move towards cheap, mass-produced clothing – with new lines constantly released.

Wardrobes are “overflowing with clothes”, argues fast fashion campaigner Elizabeth Cline. Oxfam research suggests the average Briton has 57 unworn items.

What’s the environmental impact of fast fashion?

Producing clothes uses a lot of natural resources and creates greenhouse gas emissions which are responsible for climate change.

Overall, the fashion industry is responsible for 8-10% of global emissions, according to the UN – more than the aviation and shipping combined.

And global clothes sales could increase by up to 65% by 2030, the World Bank suggests.

Most of fashion’s environmental impact comes from the use of raw materials:

The industry also uses a lot of water. Imagine those small half litre bottles we drink. Well, to manufacture a single t shirt requires 2,700 litres of water – that’s 5,400 bottles. To manufacture a single pair of jeans requires 10,000 litres of water – that’s 20,000 bottles. To manufacture a single pair of cotton socks require 600 litres of water – that’s 1,200 bottles of water.

Who buys fast fashion?

UK shoppers buy more clothes per person than those in any other country in Europe, according to MPs.

Young people top that list. A recent survey by environmental charity Hubbub found that more than two-fifths of 16 to 24-year-olds buy clothes online at least once a week, compared to 13% on average for other age groups.

Several firms have launched “eco” collections which use organic and recycled materials, including H&M Conscious, Adidas x Parley and Zara Join Life.

But critics argue such collections don’t solve the biggest problem – overconsumption.

We welcome proposed solutions that tackle this sector in multiple areas including manufacturing, supply chain and recycling.

Additional information

Category

Fast Fashion

Original size

18.3 x 27cm

Print Size

20.3 x 30cm

Medium

Drawing

Material

Couloured pencil and white Posca pen on paper

Rarity

Unique

Signature

Signed in bottom corner of painting

Sofia is an artist and graphic designer based in Lisbon. She is graduated in Communication Design from the Faculty of Fine Arts of Lisbon University, and is currently finishing her masters degree on Editorial and Typographic Contemporary Practices in the same university.

She likes to mix analogue and digital techniques whenever she can, and watches anime in her free time.

Other works by Sofia Afonso

Other works for Fast Fashion category

This is one-of-a-kind art piece.

An original, hand-crafted artwork created exclusively for the environmental challenge described in this collection.

The artist has personally safeguarded it since completion and releases it only when your offer is accepted, ensuring true rarity and authenticity.

Each Unique Piece is permanently recorded in Sycomore’s Impact Provenance & Ownership (IPO)™ system, a secure, patent-protected ledger available only through Sycomore, certifying origin, mission, and ownership—your lasting proof of both artistic value and environmental impact.

Certificate of Authenticity and ownership

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Each certificate carries the Dual Signature™—personally signed by the artist and by the scientist or scientists whose research inspired the work.
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Every owner and artwork is permanently recorded in the Sycomore Ownership Ledger, our secure, impact-driven registry.